Ørgreen
10 Jun 2010

Yes that's right we are the ONLY stockist in Leeds of the uber trendy Orgreen frame collection. This frame collection is the choice of stars such as Sam Worthington, he likes his frames so much he wore them to the Oscars.
Ørgreen are often seen as one step ahead of the rest in the eyewear stakes. They have been selling frames for over 10 years, going against the grain and creating something new and refreshing.
As with many success stories, it's something of a coincidence that Henrick Ørgreen, Gregers Fastrup and Tobias Wandrup made their careers in eyewear. They all circulated in the underground subculture - where art played an essential role in their daily lives, working with products related to street culture and extreme sports. One day whilst relaxing in Copenhagen around a decade ago, all three had a fateful conversation. Where they toyed with the idea of designing sunglasses based on the principle of art. However there was a glitch of living in a small country where summer downpours are the rule and the rest of the year is a grey hued sky, the market is limited. But they believed in their concept, so transformed the designs in to spectacles frames.

They take inspirations from the American classic car era when glamour and functionality played strong roles in design. Ørgreen Optics presented exciting frames, they opened the envelope for eyewear design up with pure innovation. The formula to their success is colours and high-quality materials, along with ignoring convention. Ørgreen aesthetic is; provocative, but not arrogant. It's about tugging at traditions, daring to challenge them, and setting a new agenda. They have no ambitions to be the biggest on the market, but their ambition is by no means modest. And they are fully aware success brings responsibility, this all requires true dedication to retain their position as the preferred eyewear providers for the design-and-quality-conscious consumer anywhere in the world.
Ørgreen have a sure instinct for what pleases the eye, both in terms of seeing and being seen. They are featured in design blogs, websites and magazines time after time. They became ID Mag product on the week on the 13th of January 2009, as well as featuring in the New York Design Week May 13-23, 2009, followed by Toyko's Design Week.
To get a true feel for these funky exclusive frames come into the practice.

